CRM Specialist - Global Fashion Business

THE COMPANY
This fast-growing Australian fashion and e-commerce brand has built a strong global following through its distinctive aesthetic, highly engaged customer community, and data-driven digital strategy. With a presence across multiple international markets, the business continues to expand rapidly while maintaining a collaborative, entrepreneurial culture where new ideas are encouraged and performance is celebrated.

The digital marketing function plays a central role in the company’s growth strategy, combining creative thinking with strong analytics to deliver highly personalised customer experiences. Employees enjoy working within a modern, fast-paced environment where cross-functional collaboration between marketing, creative, and technology teams helps bring campaigns to life and drive meaningful results.

THE ROLE
An opportunity exists for a CRM Specialist to join the digital marketing team and support the development and execution of customer lifecycle campaigns across global markets. Reporting to a senior leader, you will play a key role in strengthening customer engagement, improving retention, and supporting international growth through targeted and data-driven communication strategies.

You will work closely with marketing, analytics, creative and technology teams to develop highly personalised campaigns that enhance the customer journey and increase lifetime value.

Day-to-Day

• Plan and deliver CRM campaigns that support customer acquisition, retention and loyalty across multiple international markets.
• Build targeted customer journeys and lifecycle communications using segmentation and behavioural insights.
• Analyse campaign performance and customer data to identify opportunities for optimisation and growth.
• Partner with internal teams to ensure campaigns align with broader marketing initiatives and brand messaging.
• Continuously refine targeting, messaging and automation flows to improve engagement and conversion rates.
• Support broader CRM strategy initiatives designed to strengthen market share and revenue growth.

EXPERIENCE REQUIRED

• Approximately 4+ years’ experience in CRM, lifecycle marketing or a similar digital marketing role.
• Strong understanding of customer segmentation, automation and lifecycle campaign strategy.
• Experience analysing campaign performance and translating insights into actionable improvements.
• Comfortable working with customer data, behavioural insights and performance metrics.
• Strong stakeholder engagement skills with the ability to collaborate across marketing, creative and technical teams.
• Highly organised with the ability to manage multiple campaigns and competing priorities.

COMPANY PERKS

• Work within a globally recognised Australian e-commerce brand.
• Brand new office space with parking available.
• Collaborative, creative and fast-paced digital marketing environment.
• Opportunity to influence global customer engagement strategies.
• Modern office environment with supportive leadership and a high-performing team culture.
• Career development within a rapidly expanding business.

SALARY
$110,000 – $130,000 base salary (depending on experience) + Super.

HOW TO APPLY
Hit the apply button through Seek or send your resume directly to ralphg@tshr.com.au with the email title “CRM Specialist application” to be considered.