CRM & Loyalty Lead + CRM Specialist (2 Roles) | Fashion

THE COMPANY
We are partnering with two growing, digitally-led retail brands experiencing strong momentum across Australia and internationally. Both businesses operate in fast-paced, customer-centric environments and are continuing to invest heavily in their CRM and loyalty capabilities. With a strong focus on data-led decision making and customer retention, these organisations offer collaborative cultures, modern tech stacks and genuine opportunities to influence growth.

THE ROLE

We are hiring across two CRM positions at different levels, suited to hands-on lifecycle marketers who are passionate about customer engagement, retention and performance.

CRM & Loyalty Lead – Surry Hills

Day-to-Day

• Own the end-to-end CRM and loyalty strategy, driving customer lifecycle initiatives across email, SMS and loyalty programs. You will lead segmentation, personalisation and automation strategies, while continuously optimising retention, repeat purchase and customer lifetime value. This role will also take ownership of loyalty program performance, identifying opportunities to enhance engagement and long-term customer value.

CRM Specialist – Alexandria

Day-to-Day

• Execute CRM campaigns across email and marketing automation platforms, supporting the delivery of lifecycle programs including acquisition, onboarding, retention and winback. You will build and optimise automated journeys, manage audience segmentation and analyse campaign performance to drive continuous improvement. This role works closely with marketing and eCommerce teams to ensure alignment across campaigns and channels.

EXPERIENCE REQUIRED

• Proven hands-on CRM or lifecycle marketing experience
• Strong understanding of customer journeys, segmentation and retention strategies
• Experience using CRM platforms such as Klaviyo, Salesforce Marketing Cloud or similar
• Data-driven mindset with the ability to analyse performance and optimise campaigns
• For the Loyalty Lead role: demonstrated ownership of CRM strategy and experience managing or building a loyalty program is essential
• Pureplay CRM experience is critical for the Loyalty Lead role; candidates with primarily eCommerce or generalist digital backgrounds will not be suitable

COMPANY PERKS

• Opportunity to join high-growth brands with strong market presence
• Autonomy to shape CRM strategy and influence customer experience
• Collaborative and fast-moving team environments
• Career progression opportunities as the businesses continue to scale

SALARY

• CRM Specialist: up to $125,000 + Super (depending on experience)
• CRM & Loyalty Lead: up to $140,000 + Super (depending on experience)

HOW TO APPLY
Hit the apply button through Seek or send your resume directly to ameliah@tshr.com.au with the email title “CRM application” to be considered.